The Trust preserves the special character of the peninsula in a responsible and progressive manner, acknowledging its wilderness heritage and outstanding natural beauty. Its conservation programme includes plans to preserve traditional existing features, whilst identifying new opportunities which can be developed in partnership with the community.
Applecross has an important cultural, religious and natural history as well as widespread archaeological evidence of pre-bronze age human settlements. In partnership with local community groups, the Trust provides sponsorship and support for research. The Heritage Lottery Fund has helped the Trust and local community groups develop a Landscape Partnership Scheme, which works to deliver a £2.2m programme for investment in local heritage.
The Trust’s policy of sustainable farm, woodland and mountain management forms part of strategies set out within the Long Term Deer Management Plan, Long Term Woodland Plan and agri-environmental scheme plans in conjunction with Scottish Natural Heritage and other agencies.